Imagine launching your business in Thailand, but struggling to get traction online. You’ve invested in a great product, built a stunning website, and even dabbled in digital ads. But without a strong presence on the right social media platforms, your business risks being invisible to millions of potential customers. What if you knew exactly where to focus your efforts for maximum impact?
Social media is the backbone of digital marketing in Thailand. With over 90% of the population actively using social platforms, businesses that leverage the right channels can unlock massive opportunities for brand awareness, engagement, and sales. Whether you’re in e-commerce, hospitality, or B2B services, social media offers a direct way to connect with your audience and build long-term relationships.
But not all platforms are created equal. Some are perfect for visual storytelling, while others thrive on business networking or short-form video content. In this guide, we’ll break down the best social media platforms for business growth in Thailand in 2025. From Facebook’s dominance to TikTok’s rising influence, we’ll help you navigate the landscape and choose the right platforms to skyrocket your brand’s success.
Why Social Media is Essential for Business Growth in Thailand
Thailand’s Digital Landscape
Thailand is one of the most digitally connected countries in Southeast Asia. As of 2025, over 90% of the population actively uses social media, with mobile penetration exceeding 85%. Platforms like Facebook, Instagram, and TikTok have become an integral part of daily life, making them essential channels for businesses looking to engage with Thai consumers.
The average Thai user spends over 4 hours per day on social media, browsing content, interacting with brands, and making purchasing decisions. This high level of engagement presents a unique opportunity for businesses to connect with potential customers and drive sales through targeted digital strategies.
Changing Consumer Behaviour in Thailand
Thai consumers are highly interactive on social media. They rely on platforms not just for entertainment but also for product discovery, reviews, and direct purchases. Social commerce is booming, with many users preferring to shop through Facebook Marketplace, Instagram Shops, and LINE Official Accounts rather than traditional e-commerce websites.
The rise of influencer marketing has further shaped consumer behaviour. Thai users trust recommendations from social media influencers, making platforms like TikTok and Instagram crucial for brands that want to build credibility and drive conversions. Live streaming and interactive content also play a significant role in engaging audiences and boosting sales.
Benefits of Social Media Marketing for Businesses
For businesses in Thailand, social media is more than just a promotional tool—it’s a powerful driver of growth. Here’s why:
- Brand Awareness: With millions of active users, social media helps businesses reach a vast audience quickly and cost-effectively.
- Sales & Conversions: Social commerce allows businesses to sell directly through platforms like Facebook, Instagram, and LINE, reducing friction in the buying process.
- Customer Engagement: Businesses can interact with customers in real time through comments, messages, and live streams, strengthening relationships and building loyalty.
- Cost-Effective Advertising: Compared to traditional advertising, social media ads offer precise targeting, ensuring businesses reach the right audience with minimal ad spend.
By leveraging the right social media strategies, businesses in Thailand can stay competitive, boost their online presence, and drive sustainable growth in 2025 and beyond.
The Best Social Media Platforms for Business in Thailand (2025)
2.1 Facebook – The Powerhouse of Social Commerce
Did you know that over 70% of Thai internet users are on Facebook? The platform remains a powerhouse for social commerce, with Facebook Shops generating millions in online sales. With advanced targeting options, businesses can reach specific demographics, ensuring better ad performance and higher conversion rates.
Facebook remains the dominant social media platform in Thailand, with over 50 million active users. Businesses of all sizes leverage Facebook marketing to reach a diverse audience, run targeted ads, and sell products directly through Facebook Shops.
Key Features for Businesses:
- Facebook Ads: Advanced targeting options allow businesses to reach the right customers based on demographics, interests, and behaviour.
- Facebook Shops: Seamless e-commerce integration enables businesses to sell directly on the platform.
- Facebook Groups: Build communities and engage with niche audiences.
Case Study: A Thai fashion brand increased sales by 300% using Facebook Shops and targeted ads.
2.2 Instagram – Perfect for Brand Storytelling & E-Commerce
Instagram is not just for selfies—over 83% of Thai Instagram users discover new products through the platform. With features like Instagram Shopping and Reels, businesses can showcase their products and connect with younger audiences who value engaging, visually-driven content.
Instagram has gained massive popularity among Thai consumers, particularly younger demographics. Businesses use Instagram for brand storytelling, influencer collaborations, and direct sales.
Key Features for Businesses:
- Instagram Shopping: Enables in-app purchases, making it easier for users to buy products.
- Instagram Stories & Reels: Highly engaging short-form content for brand awareness.
- Influencer Marketing: Thai consumers trust influencer recommendations, making collaborations essential.
Thai Consumer Trend: Over 70% of Thai Instagram users follow brands and engage with shopping content.
2.3 TikTok – The Fastest Growing Platform for Marketing
Thailand is one of TikTok’s fastest-growing markets, with over 40 million active users. Brands that tap into TikTok’s algorithm can achieve viral success overnight. Short-form video ads on TikTok have an engagement rate 3x higher than traditional social media ads.
TikTok has exploded in popularity, with millions of Thai users actively consuming and creating content. Brands that leverage TikTok’s viral nature can achieve rapid growth.
Key Features for Businesses:
- Short-form Video Content: Engaging and highly shareable.
- TikTok Ads & Challenges: Great for increasing brand visibility.
- Influencer Collaborations: Helps businesses tap into a wider audience.
Best Strategy: Businesses should create entertaining and authentic content to maximise engagement.
2.4 LINE – The Most Important Messaging App for Thai Businesses
With over 50 million users in Thailand, LINE is more than just a messaging app—it’s a crucial business tool. 85% of Thai businesses use LINE Official Accounts for customer service, promotions, and direct sales. The platform’s chatbot and e-commerce integrations make it ideal for seamless transactions.
LINE is Thailand’s most-used messaging app and an essential tool for customer communication and sales.
Key Features for Businesses:
- LINE Official Accounts: Allows businesses to send promotions, updates, and customer service messages.
- LINE Shopping: Enables seamless transactions.
- Chatbots: Automates customer interactions for better efficiency.
Example: Thai restaurants use LINE to manage bookings and promotions effectively.
2.5 YouTube – Video Marketing for Long-Term Brand Growth
Thai users spend an average of 1.5 hours daily on YouTube, making it a prime platform for video marketing. Educational content, product reviews, and influencer collaborations perform exceptionally well, driving both engagement and conversions for brands.
YouTube is the second-largest search engine in Thailand, making it a vital platform for businesses focusing on long-form video content.
Key Features for Businesses:
- YouTube Ads: Great for brand awareness and lead generation.
- Monetisation: Brands can generate revenue through YouTube partnerships.
- Educational & Entertainment Content: Ideal for tutorials, product reviews, and vlogs.
Thai Trend: YouTube is a top source for product research among Thai consumers.
2.6 LinkedIn – The Go-To Platform for B2B Marketing
With LinkedIn’s user base in Thailand growing steadily, more businesses are leveraging the platform for B2B marketing. LinkedIn posts with video get 5x more engagement, and 80% of B2B marketers say LinkedIn generates the highest-quality leads.
LinkedIn is growing in Thailand, particularly for professionals and B2B businesses looking to network and generate leads.
Key Features for Businesses:
- LinkedIn Ads & Sponsored Content: Targeted advertising for businesses.
- Thought Leadership & Networking: Great for building industry authority.
- Recruitment & Employer Branding: Helps companies attract top talent.
Best Strategy: Consistently posting valuable content and engaging with professionals drives LinkedIn success.
Choosing the Right Platform for Your Business
When selecting the best social media platform for your business, consider your target audience, industry, and content type. If your brand is highly visual and appeals to younger audiences, Instagram and TikTok are strong choices. For B2B businesses, LinkedIn offers excellent networking and lead generation opportunities. Facebook remains a must-have due to its broad reach, and LINE is indispensable for customer communication in Thailand.
A multi-platform strategy is often the best approach. For example, an e-commerce business might use Instagram for brand storytelling, Facebook for ads, and TikTok for viral content. Aligning each platform’s strengths with your business goals ensures sustainable growth and maximises your online presence.
Social Media Trends in Thailand for 2025
Emerging Trends to Watch
- AI-Powered Marketing: Artificial intelligence is playing a bigger role in content creation, chatbots, and personalised recommendations, helping brands engage users more effectively.
- Short-Form Video Dominance: TikTok, Instagram Reels, and YouTube Shorts continue to dominate, pushing businesses to create engaging, bite-sized content.
- Live Shopping Boom: More Thai consumers are embracing live commerce, where influencers and brands sell products via livestreams on Facebook, Instagram, and TikTok.
- Influencer-Driven Marketing: Influencer collaborations are becoming essential as Thai consumers trust recommendations from social media personalities over traditional ads.
How Businesses Should Adapt
To stay ahead, businesses must embrace AI-driven automation, invest in high-quality video content, and leverage influencer partnerships. Prioritising live shopping experiences and integrating chatbots for customer support will also be key to engaging Thai audiences effectively in 2025.
Conclusion
Choosing the right social media platform is crucial for business success in Thailand. With the rapid evolution of digital marketing, businesses must stay adaptable and leverage platforms that align with their audience and goals. Whether through Facebook’s broad reach, TikTok’s viral potential, or LINE’s direct engagement, the right strategy can drive remarkable growth.
Now is the time to optimise your social media strategy and stay ahead of the competition. Need expert social media marketing in Thailand? Contact us today and let’s take your business to the next level!
FAQs (Bonus Section)
1. Which social media platform is best for small businesses in Thailand?
Facebook and LINE are ideal for small businesses due to their broad user base and social commerce features. TikTok and Instagram also work well for visually engaging brands targeting younger audiences.
2. How can I use Facebook for business growth in Thailand?
Leverage Facebook Ads, Groups, and Shops to increase visibility, engage customers, and drive sales. Posting high-quality content consistently and using targeted ad campaigns can significantly boost business growth.
3. Is TikTok good for marketing in Thailand?
Yes, TikTok is highly effective for marketing, especially for businesses targeting younger audiences. Brands can create viral content, use influencer collaborations, and run TikTok Ads to maximise reach and engagement.
4. What is the most popular social media platform in Thailand in 2025?
Facebook remains the most widely used platform, while TikTok and Instagram continue to grow rapidly. LINE is also a dominant platform for communication and business interactions.
5. How do Thai businesses use LINE for marketing?
Thai businesses use LINE Official Accounts for customer service, promotions, and direct sales. LINE Shopping and chatbots help brands automate interactions and improve customer engagement.